The Brief

DISHING OUT DELICIOUS COVERAGE FOR A NATIONAL LEADER

Our robust press office function generates steady national coverage for Whole Foods Market, and consistently positions them as leaders in food trends and innovation.

What underpins this creative strategy? We thought you’d never ask! The driving force behind it is our ‘always on’ approach, where we actively listen to and monitor the news agenda and trend reports. This gives us a head start in being both proactive and reactive in delivering messaging that matters, when it happens.

Our ongoing trend watching service helps us stay on top of what’s happening with a range of tools to make sure Whole Foods Market is at the forefront of the latest trends.

Media drop

We created 20 custom-made giant advent calendars, filled them with a selection of Whole Foods Market’s most delicious Christmas products, and delivered them to our contacts in time for their Christmas issues. The giant advent calendars were hand delivered by Aduro team members, who gave the press a full rundown of all the products in the advent calendars. Once the delighted laughter died down a bit.