The Brief

KEEPING HEALTHY, HAPPY, AND ACTIVE 
WITH SEVEN SEAS JOINTCARE.

Through an exciting campaign rooted in physical health, we encouraged people to rediscover the fun things they did in their youth, try something new, and feel young at heart.

We took research that showed how rediscovering childhood passions and learning new skills later in life can help you feel younger in body and mind, and turned it into a campaign that demonstrated the benefits of Seven Seas with a tone that mirrors our audience’s positive outlook on life. 

With key messages delivered by credible sports people with universal appeal, our campaign connected our audiences’ touchpoints with the unifying message that ageing doesn’t have to mean growing old.