The Brief

LAUNCHING LITTLE MISS SPICE GIRLS BOOKS

We spiced up the launch of a new range of Mr Men Little Miss books with extensive press coverage that drove pre-order purchases of books and merchandise in the brand’s online shop. 

Keeping the campaign under embargo until launch day, we were able to excite licensees and retailers about the brand collaboration while packaging up news and images and sharing them with national and consumer titles beforehand. We also included a CTA for the media to drive consumers to the online shop and help make people wannabe readers.