The Brief

REBUILDING THE MR. MEN ARCHIVE WITH THE ‘MINI MUSEUM’

On cue for the 45th anniversary of the Mr. Men Little Miss brand, we helped rebuild their archive and draw a whole new audience with the launch of the first ever “mini-museum”. 

The archive, created at children’s height, featured selected items on display as it ran at London’s South Bank. With the event running over a bank holiday weekend, more fans were able to come and take part in the experience. We created a virtual archive that encouraged people to upload pictures of their own treasured Mr. Men Little Miss memorabilia, which engaged the brand’s audience long after they left the event.