The Brief

IMPROVING LITERACY ONE BOOK AT A TIME

Teaming up with Haliborange and Mr. Men Little Miss, we helped create a new chapter when it comes to child literacy.

Haliborange’s initiative to improve literacy and encourage more reading opportunities for children started with Rochelle Humes, when she helped launched the tour in London. We took the Mr. Men Haliborange Bookmobile around the country to areas with lower literacy rates and gave away free books and vitamins along the way. With over 13,000 books given away, it looks like the campaign was a page-turning success.