Kickers
Kickers
The Brief
CREATE EVERYDAY ADVENTURES
To raise awareness for Kickers’ kids Every Day range, we sent 15 high-reaching parenting influencers on an Everyday Adventure. Kids do more than go to-and-from school, and you never know where their imagination could take them. So we created a campaign to help little feet go anywhere and find extraordinary moments in their every day.
Media Drop
A TOTALLY BUTT CRAZY LAUNCH
Kickers wanted to appeal to more than kids and their everyday adventures. So, to grab the attention of those who can sometimes feel ensembly challenged (which is everyone, really) we used the iconic 90s movie Clueless as a hook for the launch of their Hi Creepy shoes. Cher and Dionne toured London to raise awareness for the new AW19 styles and delivered shoes from the collection to key fashion press across national and consumer titles. It was a key relationship builder for Kickers and a total Baldwin of a campaign.
To share the news of the Kick Hi Creepy launch, we used the the iconic Clueless film as a hook and sent Cher and Dionne lookalikes to visit women’s fashion press in their offices and gift them with a new pair of shoes.
We targeted key men’s fashion titles and gifted them with the new AW19 range.
30 journalists seeded from 20 different media titles
“Aduro have driven an innovative approach to the adult footwear market delivering wide reaching success;
from fun media drops, to testing new social channels, to achieving brilliant features in leading fashion and
industry publications. Along the way, Aduro are great at pulling things back to initial objectives, to ensure
KPI's and met and ROI delivered. It's been a blast......”
Marc Green, Brand Director
Campaign in numbers
43
coverage hits
75m
total reach
7.5%
average influencer post engagement rate
0.6%
market share stolen