THE BRIEF:

Make Diablo the name on every wine-drinker’s palate

A bold wine deserves a bold tone, and that’s exactly what we gave wine giant Concha Y Toro’s young and bold wine range, Diablo. We created a distinctive niche for ourselves on social amongst the competition with an attitude that engages our audience and questions convention, using supplied assets to craft unique static and moving image posts with an iconic tone of voice. Our creative and tactical social plan includes content creation and creative copywriting, bringing the brand to life, and driving record engagement levels for our target audience of 25-44 year olds.

Results to date: 147k total reach on Instagram, 17.8% engagement rate, 243k total impressions

“From the start, the Aduro team truly understood the tone, content and copy for our brands social channels. They got under the skin of the brands early on and we found their Tone of Voice workshop hugely valuable at the start of the campaign. A year back we were scratching our heads thinking how we were going to marry both our global and UK positioning and Aduro have achieved this for us perfectly.”  Javiera Möller, Brand Manager, Concha y Toro UK