The Brief

Drive awareness and consumer votes

For the 50th Anniversary of Mr.Men Little Miss , we threw a birthday party worthy of Mr Happy and Little Miss Sunshine. That meant getting the whole country excited about the stories they fell in love with, and driving the public online to vote for one of five new characters created for the special event. Our content focused around the history of the brand with Adam Hargreaves, the new characters, finding superfans, competitions, commemorative biscuits and more. We even hosted a very special drawing session with influencers. The result was true blanket coverage across TV, newspapers, radio and social media.