The Brief

LAUNCHING THE TAMPLINER TO CONSUMERS

With feminism high on the media’s agenda, the appetite for more choice in women’s femcare options is flowing. When Callaly created the first new product for an undersaturated market, we knew we had a fantastic opportunity to showcase an innovative product to a very discerning audience. 

It was the first new product in the femcare market in 80 years, so we knew this had to make a splash. By carefully identifying our most-wanted journalists, and focusing on the key message of innovation, we harnessed the news agenda, launched the Tampliner to media and consumers with a bloody good campaign that helps de-stigmatise women’s options.