The Brief

LAUNCH CALIFIA FARMS BARISTA BLENDS IN TRUE CALIFORNIAN STYLE

Nobody does brunch like Californians, so in celebration of Califia Farms’ official sponsorship of the London Coffee Festival, we hosted a beautifully styled California-inspired brunch with a guest list to rival the Kardashians.

Inviting trend-driven, goodness-seeking and Gen Z influencers to enjoy the new, irresistibly tasty Califia Farms Barista Blends allowed us to reach our target audience via rich, contracted and organic content from the day. As well as a strong call to action for their followers to try the new Barista Blends, mapping back to our comms objective to drive trial with influencers and grow brand loyalty. ​