The Brief

GET CHOCO LEIBNIZ BISCUITS INTO THE HANDS OF CONSUMERS IN THE LEAD UP TO CHRISTMAS

Christmas is the season of giving and in the spirit of spreading festive cheer and joy, we drove engagement with consumers by delivering a massive 10,000 packets of the iconic, Bahlsen Choco Leibniz biscuits, at three bustling London Christmas markets.​​

Running alongside our other campaign output, including an influencer campaign and social media content with aligned messaging, the sampling activation across Spitalfields Christmas Markets, Southbank Centre Winter Market, and Winter By the River at London Bridge brought quality, taste, and enjoyment to the hands of the public, because who doesn’t love a whole, free packet of biscuits?​

Driving trial and an emotional connection with the brand directly to consumers ensured that Bahlsen warmed the hearts, if not the hands, in the lead up to Christmas. Capturing behind-the-scenes footage on the day also delivered the best-performing social media content for the year. We call that a win-win!