cracking easter for thorntons

 

A strategic approach to Easter product placement and gift guides placed the Thorntons Easter range at the front of minds for media over this key gifting season for Thorntons. 

  • A bespoke, targeted approach saw relevant products included in key national newspaper gift guides
  • Generated a huge buzz at media houses and national newspaper offices by delivering Easter Hampers with a 7 foot Easter Bunny!
  • Targeted social content and activation drove further product and brand awareness around the Easter range

RESULTS

  • Media drop generated interest in the Easter range and generated a buzz on social media in addition to securing coverage with leading national and consumer titles.
  • Our approach saw 33 pieces off coverage across national, consumer, regional and broadcast press in the lead-up to Easter.
  • Coverage generated 63.5m opportunities to see.
  • Social activity reached over 1m users directly, with bespoke social content seeing a 5% engagement rate from fans across all channels