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PUTTING BOOKS IN KIDS HANDS WITH MR MEN AND HALIBORANGE

 

Challenged to ‘put a book in every child’s hand’, we worked with two of our clients, Mr. Men Little Miss and Haliborange, on an inclusive CSR initiative to help improve literacy and encourage more reading opportunities for all children

Launched by Rochelle Humes in London, the collaboration saw the Mr. Men Haliborange Bookmobile tour around the country to areas with lower literacy rates giving away free books and vitamins to children along the way

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RESULTS

  • Haliborange saw a range-wide sales increase of 10%, and a specific 14% sales increase within the core Haliborange softies range sampled at event

  • 69 coverage hits reaching 217m consumers

  • 8,000 Haliborange vitamins and 13,000 Mr Men Little Miss books sampled

  • Over 5,000 families attended our Bookmobile events across the UK