PUTTING THORNTONS FRONT OF MIND FOR CHRISTMAS GIFTING

 

A strategically timed Christmas campaign with a number of media assets to drive multiple layers of media coverage and ultimately reignite the nation’s love for British chocolate maker Thorntons at its most important sales period. 

  • Key sales milestone provided a hook for national business pages
  • Familiar face Kirsty Gallacher gave us a media worthy picture
  • An eight foot chocolate tree, made entirely from Thorntons Classics, put the brand at the heart of the story
  • A pop-up hot chocolate bar created a consumer experience and sampling opportunity with additional routes to media coverage
  • Social amplification drove consumer buzz above and beyond our consumer experiential

RESULTS

  • Business story was picked up in three national print titles including Times, Telegraph and the Sun with an additional interview secured with Kirsty Gallacher in weekend supplement S Magazine.
  • Event listings for the Hot Chocolate Pop Up generated 18 pieces of coverage driving footfall to the event.
  • Coverage generated 86m opportunities to see.
  • Over 1500 boxes of Classic collections were given away via a series of broadcast and online competitions and social media competitions
  • Extensive social media campaign drove an engagement increase of 655% on previous quarter with a 10% increase in twitter followers and 6% increase in page likes.