I have rarely seen such clean evidence of a brand PR campaign directly affecting sales. The Diet Wobbles campaign was a stand-alone piece of activation in a year with similar, if not reduced, in-store support including promotion and no on-pack support, so 46% sales uplift YOY can be clearly attributed to PR and its supporting social media. Aduro’s understanding of the target audience made for an affective influencer strategy that once clearly and effectively delivered was key to substantial and sustained uplift in sales.
The team’s enthusiastic, passionate and personable approach was what drew me to Aduro initially. What I then found was a well organised, strategic, forward thinking and well lead team that couples PR experience and a thirst for our brand with tangible results and strategic minds. They understand what we need and have built a proactive, enthusiastic,positive team and press office that I am proud to represent our brand.
Aduro delivered step-changing PR for the brand at a critical time, ensuring all targets were achieved and exceeded. Not only did the team deliver excellent coverage, they were also a pleasure to work with. They’re passionate, creative, hugely experienced and above all, wonderfully friendly! They will truly go above and beyond to exceed your expectations, in all respects.
At pitch stage Aduro had some really creative ideas which we absolutely loved. When it came to launch they executed it perfectly and the event would certainly not have been as successful as it was, was it not for Aduro’s hard work and tenacity. They are an absolute pleasure to work with and have the most amazing energy to be around so massive thank you to team Aduro!
Aduro have become an integral part of our EMEA Marketing plans. Their toolkits and Direct Mailers are a useful resource for ensuring campaigns running across multiple territories are coherent and consistent. They’ve created valuable assets and tools including a Virtual Press Office,so all our EMEA teams are well equipped to implement campaigns.”
Aduro have delivered against every promise they made at pitch, helping us achieve some fantastic coverage over the past few months, we have received some excellent features in national print, which is helping us build credibility for our wine range. Natalie and the team have extensive knowledge of the media landscape as well as high levels of tenacity and perseverance, and we’re very happy to have them as our PR Team.