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By focusing our activity on cracking the influential wine journalists across the national papers we have secured the strongest coverage SPAR has seen in over five years. So far coverage has included positive reviews from Jane MacQuitty in the Times, Olly Smith in the Mail on Sunday, Matthew Juke in the Daily Mail, Susy Atkin in Stella, Hamish Anderson in The Telegraph Magazine and Jamie Goode in S Magazine. 

Through press tastings and one-on-one meetings supported by a hard-working press office targeting bloggers and wider consumer lifestyle media, we broadened the depth of coverage for SPAR and communicated the quality and value of wine on offer.