DRIVING AWARENESS & ENTRIES FOR SKY ACADEMY ARTS SCHOLARSHIPS
In order to drive entries for the Sky Academy Arts Scholarships and increase brand awareness of Sky academy, we spoke directly to potential applicants through creative press and profiled previous winners in mainstream titles.
Reaching out directly to influential creative titles and graduate networks, we placed key messaging in front of potential applicants to drive relevant users to the entry page.
Broad targeted approach saw coverage in key creative and national titles including The Guardian, Metro, The Sun, Creative Bloq, i-D Magazine and It's Nice That.
Coverage drove traffic spikes of up to 800% and 2m opportunities to see through see through social media.
- Targeted approach saw in depth features, comment and profile pieces in addition to calls to enter and announcement pieces
- Coverage in influential creative titles and widely read national media generated 234m opportunities to see
- Coverage with creative and trade titles reached 3.5m creative professionals and potential applicants directly
- Coverage generated regular spikes in web traffic 150% on 2015, with a 7.5% increase in applications on 2015