DANCING WITH THE STARS DANCERS
Since we first launched hot new dance fitness agency Seen on Screen Fitness back in 2012 their collaboration with the best TV and celebrity dancers worldwide has continued to cause a storm in the national media.
To continue to drive sign ups to London classes throughout the New Year, we put on bespoke classes for press positioning the new #GirlBoss classes as the hottest new fitness trend around.
We also announced the arrival of Seen on Screen in Manchester running a targeted campaign focused on online and Manchester specific press and inviting journalists down to try a class and put them through their paces.
- The Independent ran a double page spread on fitness trends for 2015 showcasing SOSF as leading the way as the coolest fitness class of 2015.
- We hosted an exclusive Britney class for Buzzfeed UK where they filmed the class with founder Bonnie, running through iconic Britney dance moves exclusively for their eyes only. BuzzFeed ensured continued growth boosting their quarterly sales by 50% and drove new sign ups. This contributed to a 500% uplift in class sales and drove new sign ups to the new Manchester classes. Buzzfeed’s tweets reached over 120k followers The Independent lead to Bonnie appearing on This Morning which contributed to a potential sponsorship deal with the UK's largest sports retailer.
- Key coverage for January classes was also achieved in Independent, Hello, the I , Instyle magazine, Manchester Evening News, Manchester Confidential and Time Out Manchester.