Work We’ve Done.
RELIABLY EFFECTIVE CREATIVE
HALIBORANGE ITSALLNORMAL
With our #ItsAllNormal creative platform we wanted to share the full spectrum of parenthood, because there’s nothing we ‘should’ be doing. We’re all doing it our way and it’s all normal.
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10 CAL SOCIAL
The 10 Cal social feeds were completely overhauled with bright, impactful, moving content that delivers brand tone and messaging with humour, making the 10 Cal social feeds an altogether more engaging place to be.
DIABLO SOCIAL
A bold wine deserves a bold tone, and that’s exactly what we gave wine giant Concha Y Toro’s young and bold wine range, Diablo.
50 YEARS OF MR MEN LITTLE MISS
For the 50th Anniversary of Mr.Men Little Miss , we threw a birthday party worthy of Mr Happy and Little Miss Sunshine. That meant getting the whole country excited for the special event.
Sambucol cost of a cold
With a creative rooted in key consumer insight, our #CostOfACold campaign for immunity supplement Sambucol demonstrated how cold season can affect a family’s mental wellbeing as much as physical.
Seven Seas JointCare
With a campaign rooted in physical health, we encouraged JointCare’s audience to rediscover their youth, try something new, and feel young at heart all over again. It turns out you can teach old joints new tricks.
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Hartley’s 10 Cal
The new year usually calls for new diets, so a fresh campaign to for Hartley’s 10 Cal was in order. We recruited eight diet influencers to be part of #Team10Cal and make health resolutions taste great again.
Mr. Men Spice Girls
Taking the idea of spicing up your life to new heights, we helped support the launch of the Mr. Men Little Miss Spice Girls Books with press coverage that brought girl power to a new generation.
Yorkshire Provender
In a soup where ingredients take centre stage, we brought a delicious message to life through four different creatives. We always thought every season was soup season.. and we were right.
Don’t just take our word for it
“From the start, the Aduro team truly understood the tone, content and copy for our brands social channels. They got under the skin of the brands early on and we found their Tone of Voice workshop hugely valuable at the start of the campaign. A year back we were scratching our heads thinking how we were going to marry both our global and UK positioning and Aduro have achieved this for us perfectly.”
Javiera Möller, Brand Manager, Concha y Toro UK
“We worked with Aduro during an incredibly important period in the brand's development. They evolved with us, course correcting and adapting as required, while challenging and supporting the team for a better outcome. Their 2019 PR and media activations saw Kickers deliver a record season and steal 0.6% market share.”
Marc Greene, Brand Director, Kickers
“Aduro’s creative campaign was a real step change not only for the Seven Seas JointCare brand but for the wider market, dialling up humour to engage an audience used to functional outreach. Their digital ad creative was our most engaging creative across all channels all year, far exceeding benchmarks. They’ve really delivered against every promise”.
Jono Carroll-Goldin, Commercial Leader – P&G Northern Europe Healthcare
“I have rarely seen such clean evidence of a brand PR campaign directly affecting sales. 46% sales uplift YOY can be clearly attributed to PR. Their understanding of the target audience was key to substantial and sustained uplift in sales.”
David Atkinson, MD, Hain Daniels Grocery
