For Hiive, the professional network for creatives, we commissioned a series of still life photographs to celebrate the personal effects of Britain’s favourite fictional creatives.
We imagined the top drawers of iconic characters from Bridget Jones to Don Draper creating a striking set of images with Magnum’s Graduate Photographer of the Year Harry Mitchell.
We created over 200 million opportunities to see with coverage in a host of titles including the Mail Online, Don’t Panic and Bored Panda and contributed to a 40% uplift in web traffic for Hiive across the campaign