Creating a partnership with salt charity CASH and nutritionist Amanda Ursell was at the heart of this campaign as this young brand took on the goliaths of the cereal aisle

Securing the front page of The Grocer and front page of The Independent on Sunday Business section plus Radio 5 Live showed the industry BEAR meant business during week of launchThe consumer reaching phase kicked off during Back to School week and included a TV interview on Sky Sunrise plus a multitude of parenting press hits and influential blogger outreach helping distribution to be secured with further national supermarkets as a result

To read more about our work for BEAR click here...