By focusing our activity on cracking the influential wine journalists across the national papers
 
Through press tastings and one-on-one meetings supported by a hard-working press office targeting bloggers and wider consumer lifestyle media, we broadened the depth of coverage for SPAR and communicated the quality and value of wine on offer.
 
So far coverage has included wine columns in the Daily Mail, Independent on Sunday and the Times within the first four months of activity and we have secured profile pieces on the SPAR wine buyers in consumer purchasing influencer titles like Good Housekeeping.