We reached 10 million target consumers within a couple of days as we capitalised on the perfect news hook for Higgidy with an intense media campaign

We created a bank of media assets that allowed us to target a huge cross section of media with a list of the top ten pie tips from Chief Pie Maker, Camilla Stephens along with live ‘pie drops’ to key influencers across broadcast media

Coverage included a double page spread in Sainsbury Magazine featuring a lengthy interview with Camilla, a hit with Heart FM, BBC Wales, and mentions on Grazia Daily and Good Housekeeping

To see more of our work for Higgidy including the launch of their first ever cookbook and how we got them trending on Twitter click here…