We delved into the top drawers of our favourite creative characters…

We delved into the top drawers of our favourite creative characters…

For Hiive, the professional network for creatives, we commissioned a series of still life photographs to celebrate the personal effects of Britain’s favourite fictional creatives.
 
We imagined the top drawers of iconic characters from Bridget Jones to Don Draper creating a striking set of images with Magnum’s Graduate Photographer of the Year Harry Mitchell.
 
We created over 200 million opportunities to see with coverage in a host of titles including the Mail Online, Don’t Panic and Bored Panda and contributed to a 40% uplift in web traffic for Hiive across the campaign

Helped Merrydown reconnect with its Sussex roots…

Helped Merrydown reconnect with its Sussex roots…

By creating a regionally targeted campaign generating blogger, media, sampling and brand partnerships across the region to emphasise the brand’s Sussex heritage
 
Our activity smashed targets by 242%, generated 2.5million opportunities to see in Sussex and grew their social media following by 900% in just three months

Created cut-through for SPAR wine…

Created cut-through for SPAR wine…

By focusing our activity on cracking the influential wine journalists across the national papers
 
Through press tastings and one-on-one meetings supported by a hard-working press office targeting bloggers and wider consumer lifestyle media, we broadened the depth of coverage for SPAR and communicated the quality and value of wine on offer.
 
So far coverage has included wine columns in the Daily Mail, Independent on Sunday and the Times within the first four months of activity and we have secured profile pieces on the SPAR wine buyers in consumer purchasing influencer titles like Good Housekeeping.

We launched Hiive with Caitlin Moran…

We launched Hiive with Caitlin Moran…

and generated a 65% uplift in memberships in one weekend as we announced the arrival of this new creative professional network powered by Creative Skillset.

Following a series of inventive campaigns and seeding techniques to showcase Hiive’s offering amongst key influencers, our launch event ‘Hiive Live’ brought together ten influential creative figures offering their insight on making it in the industry. Caitlin was joined by Ash Atalla and the CEO of Channel 4 amongst others to announce the arrival of Hiive at The Trampery, an event we created from scratch. 

Over 200 items of coverage were delivered across titles including The Guardian, The Times, i, i-D and Radio 2 Drivetime. 

To find out how we did it and how we delved into the top drawers of some of the top creatives in the UK click here...

Helped ensure the Dragons would eat their words…

Helped ensure the Dragons would eat their words…

We worked with successful and ground-breaking entrepreneurs Amy & Julie following their Dragons Den appearance and launch of their innovative brand: ‘Cheeky Chompers’. 

This world first, a dribble bib and teething toy combined, needed showcasing amongst key parenting media to announce their partnership with high street favourites Joules. They also had some exciting NPD up their sleeve to launch. 

We created over 200 million opportunities to see through national media coverage in hero titles including The Daily Mail, Mother & Baby and Prima Baby & Pregnancy and built relationships for the brand with key parenting lifestyle contacts through our ‘mumpreneur’ round table blogger event. 

To find out more click here…

Created a new January fitness trend…

Created a new January fitness trend…

Since we first launched hot new dance fitness agency Seen on Screen Fitness back in 2012, their collaboration with the best TV and celebrity dancers worldwide has continued to cause a storm in the national media with us at the helm. 

We drove signs-ups to the London classes and announced their arrival into Manchester by putting bespoke classes on for press positioning their #GirlBoss class as the hottest new fitness trend around. 

To find out how we got BuzzFeed showing us their best Britney moves click here…

Went bananas for Urban Fruit

Went bananas for Urban Fruit

In line with a packaging re-design and the arrival of two new flavours we built a campaign to raise brand awareness amongst young urban professionals 

Through influencer sampling and reaching out to fashion communities we generated over 12 million opportunities to see in titles including Harpers bazaar, Stylist and Cosmopolitan

To find out how we hit over 500,000 twitter followers click here…

Helped raise some dough for Race for Life

Helped raise some dough for Race for Life

We recruited a Brioche Pasquier Blogger team to take part and raise funds for Cancer Research. 

Brioche Pasquier kicked off the team’s individual donations and we devised an achievable training programme to help keep them motivated. 

Activity across blog posts and social media maximization via Twitter and Instagram helped drive trial of samples to over 600,000 consumers

To find out more click here…