Building awareness and commercial success for Cheeky Chompers


Worked with ground-breaking Dragons’ Den entrepreneurs Amy & Julie, to capitalise on their growing success as they announced a brand partnership with Joules and announced their latest NPD the Comfortchew, with a three-point strategy:

Making Amy & Julie famous: Hosted an intimate blogger event with Amy and Julie, positioned as a ‘Mumtrepreneurs’ round table, discussing topics that are of interest to the parenting lifestyle community as a way of teaching them more about the brand, and positioning Amy and Julie as experts in the field

Creating excitement around our NPD: Created a real stand out experience for parenting media by sending them a gift box containing a fun, confetti-filled helium balloon – known to excite young babies as something to look at and play with. Our gold-tier media received the balloon which caused excitement and surprise as media opened the boxes and the Comfortchew rose out of the box in front of them, tied to the string as a weight

Talking brand heritage with Joules: We took journalists on a visual journey of the brand collaboration and design process with a physical mood board. Incorporating textures, fabrics, and the thought process behind each design to give a truly homemade feel, the board brought the collaboration to life for media and drove consumer product coverage


  • Over 40 hits generated over a three month period leading to over 200million opportunities to see in national media and parenting press
  • 15 blogger advocates contributed to over 50,000 reach via social media
  • The Joules partnerships continues, more high street brands are set to work with Cheeky Chompers and they have also just launched in the US!